1. Clearly showcases the product or service: The video should demonstrate how the product works and its key features and benefits.
2. Engaging and visually appealing: Use high-quality visuals and animations to keep the audience engaged and entertained.
3. Focuses on the user experience: The video should show the product or service being used in a real-world scenario and highlight the user experience.
4. Concise and to the point: A great demo video should be concise and only include information that is relevant and important to the audience.
5. Emphasizes the unique selling points: The video should highlight the unique selling points of the product or service and what sets it apart from its competitors.
6. Calls to action: The video should have a clear call to action that motivates the audience to take the next step, such as purchasing the product or signing up for a trial.
7. Branded: The video should be branded with the company’s logo, colours, and messaging to reinforce the brand’s image.

By incorporating these qualities, a great demo video can effectively showcase the product or service and motivate the audience to take action.